The Google Analytics MCP server from Weave Legal connects Google Analytics to Claude, ChatGPT, and any MCP-compatible AI assistant. This marketing integration exposes 11 Google Analytics tools across 5 categories as governed, permission-scoped MCP tools, so your firm can read and update Google Analytics data in plain language without leaving your assistant. Browse the categories below — every tool documents its full input and output schema.
Google Analytics 4 tracks how visitors use your firm's website — traffic sources, engagement, conversions, and, through this integration, which AI assistants are referring visitors and which pages they cite. This integration (powered by Advanced GSC) turns that read-only GA4 data into MCP tools your AI assistant can query directly, scoped to the properties your firm's connected Google account can access.
Try asking your assistant
- How did organic search traffic to our practice-area pages change last month versus the month before?
- Which pages are ChatGPT and Perplexity sending us traffic for right now?
- What's our new-visitor retention trend been over the last few weeks?
ai-traffic
breakdown · pages
key-events · retention-trend · site-search-terms
list-properties
compare-periods · realtime · traffic-overview …
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Google Analytics Frequently Asked Questions
What is the Google Analytics integration?
The Google Analytics integration connects your firm's Google Analytics account to Weave. Google Analytics is Google's web and app analytics platform. This integration lets your AI workflows read that data, properties, audience and engagement metrics, and traffic sources, for the properties your connected Google account can access. It groups 11 tools into 5 categories, exposed through your firm's Weave MCP connection and filtered per member by access level.
How does my firm connect Google Analytics to Weave?
An admin authorizes a Google account with access to your GA4 properties once, via Google's OAuth consent flow in the Weave console. Every firm member then works through that single connection, there is no per-member Google sign-in.
Can these tools change anything in Google Analytics?
No. Every ga4 tool is read-only reporting, none of them can edit a property, change tracking configuration, or modify GA4 data.
Do I need to specify a property every time?
Yes, run ga4_list-properties first to get the numeric propertyId for the account/property you want; every other ga4 tool requires it.
What does organicOnly mean on these reports?
Most tools default to organicOnly: true, scoping the report to organic search traffic; widen the scope with organicOnly: false, or narrow it further with a channelFilter where the tool supports one.
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