# AI

Google Analytics MCP server · 1 tool

Traffic referred to your site by AI assistants — ChatGPT, Gemini, Claude, Perplexity, Copilot, and others — which pages they're citing, and the weekly trend.

## Google Analytics Frequently Asked Questions

**What are the Google Analytics AI tools?**

This page lists the AI tools in the Google Analytics integration: 1 tool for working with ai. Each is exposed through your firm's Weave MCP connection and available to members whose access level permits it.

**What views does ga4_ai-traffic support?**

"sources" (the default, which AI assistants are sending traffic), "pages" (which content they cite), "pages_by_source" (each landing page broken down by which AI referred it), and "trend" (a weekly time series of AI-referred traffic).

**Are these numbers a complete count of AI-driven visits?**

No, treat them as a floor, not a ceiling. Detection unions GA4's native AI Assistant channel with a curated source list, but an AI visit without a referrer lands in Direct instead, so real AI-driven traffic is undercounted.

**What is the Google Analytics integration?**

The Google Analytics integration connects your firm's Google Analytics account to Weave. Google Analytics is Google's web and app analytics platform. This integration lets your AI workflows read that data, properties, audience and engagement metrics, and traffic sources, for the properties your connected Google account can access. It groups 11 tools into 5 categories, exposed through your firm's Weave MCP connection and filtered per member by access level.

**How does my firm connect Google Analytics to Weave?**

An admin authorizes a Google account with access to your GA4 properties once, via Google's OAuth consent flow in the Weave console. Every firm member then works through that single connection, there is no per-member Google sign-in.

**Can these tools change anything in Google Analytics?**

No. Every ga4 tool is read-only reporting, none of them can edit a property, change tracking configuration, or modify GA4 data.

**Do I need to specify a property every time?**

Yes, run ga4_list-properties first to get the numeric propertyId for the account/property you want; every other ga4 tool requires it.

**What does organicOnly mean on these reports?**

Most tools default to organicOnly: true, scoping the report to organic search traffic; widen the scope with organicOnly: false, or narrow it further with a channelFilter where the tool supports one.

## Related
- /integrations/ga4/traffic/
- /integrations/ga4/content/

## Tools

- [Ai Traffic](/integrations/ga4/ai/ai-traffic/) — Traffic referred by AI assistants (ChatGPT, Gemini, Claude, Perplexity, Copilot, etc). view "sources" (default; which AIs send traffic), "pages" (which content they cite), "pages_by_source" (each landing page broken down by which AI sent it), or "trend" (weekly). Detection unions GA4's native AI Assistant channel with a curated source list. AI visits without a referrer land in Direct, so treat the numbers as a floor. Run ga4_list-properties first if you don't have a property ID.